We are newdirection

Michael Biber

Expert for agile organization, digital technologies and value-driven future trends

Stephan Weber

Expert for high performance, effective project management, automation and business process optimization

During their computer science studies, fellow students Michael Robert Biber and Stephan Weber founded the new direction oHG in October. In the beginning the company headquarters were a 15-square meter office in the “Siemens Technopark Augsburg”. The PCs as well as the complete office equipment come from the private ownership of the founders. The basic idea of the new direction is reflected in the slogan “your solution”. Already then, the new direction offered the complete service from server supply over software development to system launch.

2000 

The first employee, another fellow student, is hired, and associated with it larger premises are leased in the “Siemens Technopark Augsburg”. First renowned clients such as the IDG Verlag (Publishing House) or Office Depot count on the solutions of the new direction. 

2001 

There is further growth of the new direction oHG and therefore another relocation. The headquarters are relocated to the Depotstraße in Augsburg. Change of company’s name and legal status from der new direction oHG (General Partnership) to new direction GmbH (Limited Liability Company). The first projects are implemented for the later TÜV Süd subsidiaries and first Europe-wide applied solutions are realised.

2003 

The new direction GmbH starts orienting towards the automotive sector and relocates their headquarters to Piechlerstraße in Neusäß. The BMW AG is acquired as a client.

2008 

Marks the tenth anniversary of the new direction GmbH.

2015 

The new direction GmbH doubles the size of the premises in the Piechlerstraße. Meanwhile a number of leading companies trust the innovative solutions of new direction. Apart from the professional and technical competence, the focus continues to be on above average, fast implementation of customer-specific requirements.

2018 

Twenty years after its foundation, new direction GmbH has reached a new milestone. With the strategic realignment, new logo and a new website, the company is expanding its customer target group and the service portfolio it offers.

We stand for the fact that enthusiasm is the determining force for decisively advancing the world, companies and people. new direction is a worldwide symbol for unleashing the potential of companies and their employees - through software that inspires!