For the digital strategy, it is not enough to just focus on the technical possibilities and the progress of development. The digital strategy receives far more influence from the society and the customers. Hence, there are several factors to consider for the analysis:
- Technical Progress
- Social Conditions
- Benefit for people
- Influence on society
The situation and market analysis looks at the current circumstances. What technology is already being used in the company and in the market?
What does innovation management look like in the company?
Starting from this point, it has to be established which development the industry, market and customers will take.
Depending on these results the analysis shows clearly, how your company has to change in the market and which areas have to be addressed.
Example: Autonomous Driving
In view of the development in autonomous driving, a taxi company should be concerned how to remain competitive in the future. To this end, it is necessary to keep track of both the technological progress and the application by the user.