Digital Strategy

A successful digital strategy prepares you and your company for the world of tomorrow and beyond. If you do not start today to prepare for the technological change, it may have fatal consequences. On our topics page, we elaborate on measures which make you understand the need for digital strategy and how to use it successfully.

How can new direction GmbH support you in the area of digital strategy?

  • Do you want to look at new business models and a serious strategy now, but don't know where to start specifically?
  • Do you want to position yourself strategically in your market ahead of the competition?
  • Do you want to extend your company strategy with the right digital components?

As digital strategy consultants, we work with you very closely on your goals. We dive deep into your processes to capture the inner core of your successful Digital Strategy and make it visible.

Let us discuss your company structure and your objectives together in an innovative and free consultation.


Do you have questions regarding Digital Strategy?

Please contact us! +49 (0) 821 543 70 00

Technology develops faster and faster and processes can be optimized. Do not get outpaced by the competition.

But where do you start do develop a suitable digital strategy?

We provide you the necessary support to take your company to the next level.

We make your company fit for the future

In the beginning we develop a digital vision in close cooperation. Individual strategy scenarios can be derived from it and we effectively and successfully position your company in the digital environment.

When developing your digital strategy, we keep a view on increasing profits through technological opportunities

A successful business future is our objective for you.

We always have one more idea on how you can become even more successful as our customer. We work hard and consistently to help you compete and outperform your competitors.

Measures for a successful digital strategy

Digitization changes markets, customers and business processes. We analyze and support you in prevailing over your competition and in discovering new business models and opportunities. We make disruption possible by applying technological progress.

We use methods which allow us to implement the digital strategy and technological progress fast and reliably in your company.

Approach to develop a digital strategy:

Digitale Strategie Vorgehensweise

A purely technical analysis does not suffice

For the digital strategy, it is not enough to just focus on the technical possibilities and the progress of development. The digital strategy receives far more influence from the society and the customers. Hence, there are several factors to consider for the analysis:

  • Technical Progress 
  • Social Conditions 
  • Benefit for people 
  • Influence on society

The situation and market analysis looks at the current circumstances. What technology is already being used in the company and in the market?

What does innovation management look like in the company?

Starting from this point, it has to be established which development the industry, market and customers will take.

Depending on these results the analysis shows clearly, how your company has to change in the market and which areas have to be addressed.

Example: Autonomous Driving

In view of the development in autonomous driving, a taxi company should be concerned how to remain competitive in the future. To this end, it is necessary to keep track of both the technological progress and the application by the user.

The Vision: What do you want to achieve?

When the starting situation is shown, the picture for the future can be derived from it.

The digital vision is the goal towards which you work as a company.

  • How do you envision the future?
  • What do your customers need?
  • Who are the customers of the future?

The digital world will radically change the future. Those who don't think big with a broad perspective today will be running behind the rapid developments tomorrow.

Possibilities to implement the vision

The digital vision supplies the ideal starting points to which your digital strategy should refer to.

In the course of this the following questions arise:

  • How should the company change internally?
  • Which new business models emerge for us? 
  • How do we create a disruptive head start by technological progress?

We help you to find answers

In answering the above questions, we support you with our professional know how.

Best would be to schedule an appointment for a free consultation with us, and we discuss how the change can be implemented successfully in your company.

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