We are new direction

Our Management Team

Michael Biber

Michael Biber

CEO & Chief Technologist


Expert for new, digital technologies and the implementation in software projects

Stephan Weber

Stephan Weber

CEO & CFO


Expert for high performance, effective project management, automation and business process optimization

Robert Ehlert

Robert Ehlert

COO & Head of Sales


Expert for successful digital transformation and disruptive business models

Introducing the Core Team

The new direction GmbH employs over 20 staff members, and from development to management we are an informal bunch and lively dynamic company.
Marianna Monte

Marianna Monte-Biber

Head of Privacy Consulting
Alina Weber

Alina Weber

Project Manager
Nicole Radle

Nicole Radle

Software Engineer & Head of Support
Gabor Mezo

Gabor Mezo

Mobile Software Engineer
Roy Kollmann

Roy Kollmann

Software Engineer 
Jannis Moumtzidis

Jannis Moumtzidis

Senior Software Engineer
Pierre Seeck

Pierre Seeck

Software Engineer & Event Manager
Steffen Torres

Steffen Torres

Software Engineer & Apprentice Teacher
Dan Beirit

Dan Freimann

Apprentice as Computer Scientist for Application Development & Online Marketing
Thomas Demharter

Thomas Demharter

Senior Software Engineer
Klaudia Kolenda-Jarosch

Klaudia Kolenda-Jarosch

Software Engineer
Zoia Schestazky

Zoia Schestazky

Senior Software Engineer
Jan Schulze-Siebert

Eva-Maria Gürpinar

Marketing & Project Manager

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Jan Schulze-Siebert

Marcel Montazem

Marketing & Event Manager

Our Headquarter in Neusäß

Since over 20 years our company is headquartered in Neusäß near Augsburg, and can be easily and comfortably reached by car via the state road B17.

History, how did the new direction start?

During their computer science studies, fellow students Michael Robert Biber and Stephan Weber founded the new direction oHG in October. In the beginning the company headquarters were a 15-square meter office in the “Siemens Technopark Augsburg”. The PCs as well as the complete office equipment come from the private ownership of the founders. The basic idea of the new direction is reflected in the slogan “your solution”. Already then, the new direction offered the complete service from server supply over software development to system launch.

2000 

The first employee, another fellow student, is hired, and associated with it larger premises are leased in the “Siemens Technopark Augsburg”. First renowned clients such as the IDG Verlag (Publishing House) or Office Depot count on the solutions of the new direction. 

2001 

There is further growth of the new direction oHG and therefore another relocation. The headquarters are relocated to the Depotstraße in Augsburg. Change of company’s name and legal status from der new direction oHG (General Partnership) to new direction GmbH (Limited Liability Company). The first projects are implemented for the later TÜV Süd subsidiaries and first Europe-wide applied solutions are realised.

2003 

The new direction GmbH starts orienting towards the automotive sector and relocates their headquarters to Piechlerstraße in Neusäß. The BMW AG is acquired as a client.

2008 

Marks the tenth anniversary of the new direction GmbH.

2015 

The new direction GmbH doubles the size of the premises in the Piechlerstraße. Meanwhile a number of leading companies trust the innovative solutions of new direction. Apart from the professional and technical competence, the focus continues to be on above average, fast implementation of customer-specific requirements.

2018 

Twenty years after founding the new direction GmbH, a new milestone has been reached. With the strategic realignment, new logo and a new website the company increases its customer target group and the provided Portfolio of Services. The vision is to safely implement technological progress in companies. By doing so, top competitive positions are created.