Do you have a digital vision? We have the know-how to implement it.

Technology. Strategy. Innovation.

We implement technological progress fast and secure in companies for a top position in digital competition.

digitale strategie

Digital Strategy

Now ready, set, go or left behind!

Who does not start now, will not catch up anymore. The world of tomorrow and beyond has to be built today. We develop and implement with you the path to the application of technological progress. Now.
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systemische organisationsentwicklung

Systemic Organizational Development

Everything is connected

Every organization has a hidden script. Who understands it, may look forward to the challenges of digital business transformation.
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individuelle softwareentwicklung

Individual Software Development

Meticulousness and Overview

Software projects are primarily people projects: Who needs when, how, where, which information? We stay with this multidimensional question until your solution is finalized.
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virtual reality

Virtual Reality

Brain friendly learning

VR learning means highly efficient and optimal learning. Train your staff members for a task already before the real environment is set up. Or: Train new staff members while your production is at full blast. Or…

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augmented reality

Augmented Reality

Relevant information on the spot

We ask quite provocative questions: How deeply do you already understand your customer? Which real benefit do you offer him in his direct environment? Does your customer have the perfect Just-in-Time-Info experience?
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Yet underestimated

We are fascinated of the feasible possibilities of this future technology. The secure 1:1 relationship of two partners without intermediaries creates totally new corporate opportunities. The right time to get involved is now.
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künstliche intelligenz

Artificial Intelligence

Thinks for you

Not everything has to be thought by the human being. Algorithms evaluate data faster and more secure than humans. Thereby new business cases can emerge for your company. Call in our expertise.
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app entwicklung

App Development

Loyalty in the pocket

With an app you are always close to your customers. You improve their processes. You create connectivity. You establish long-term benefit and value which produces loyalty.
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information security

Information security & data protection

Protect your company

Data security is a high priority for companies today. We accompany you through the requirements especially in the automotive sector around TISAX, DSGVO and Co.
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Our program for advanced training

Digital emotional leadership

Digital Emotional Leadership®

Emotional Leadership Skills

Digitization influences also leadership behavior. Executives encounter new challenges. How does the right mindset develop to motivate and enthuse staff members? With our program we prepare you for the technological change.
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Achieve goals much faster

We rethink software development. We leave behind SCRUM and other developer methods with our approach. The procedure optimizes the process flow and supplies high quality results. We show you how the method can have a positive impact also on your projects.
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The people behind new direction

Since 1998 the new direction GmbH is strategic, value adding partner. With our team of over 20 staff members we are every day available at our site in Neusäß near Augsburg or directly at our clients. 
Michael Robert Biber

CEO & Chief Technologist

Michael Biber 

Expert for new, digital technologies and the implementation in software projects
Stephan Weber new direction


Stephan Weber

Expert for high performance, effective project management, automation and business optimization
Robert Ehlert

COO & Head of Sales 

Robert Ehlert

Expert for successful digital transformation and disruptive business models

We are the right partner to accompany you into a digital future because...

High security for your investment decisions - new direction is 20 years on the market of software development and IT projects.
Profitable final product due to fast development method RapidImpact.
Deep understanding of future technologies and effective, profitable disruptions for the digital future.

Our customers

Audi Kundenprojekt
BMW Kundenprojekt
TÜV Kundenprojekt