Software which begeistert!

True competitive edge comes from thinking and acting in a new direction.

We are specialized in the implementation of highly individual business processes.

Do you have a digital vision? We have the know-how to implement it.


Since 1998 we implement technological progress fast and secure in companies for a top position in digital competition.

individuelle softwareentwicklung

Individual software development

Overview and meticulousness

Software projects are first and foremost people projects: who needs what information, when, where and in what way? Asking this multidimensional question in multiple dimensions, we consistently ensure your optimal solution.

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app entwicklung

App Development

Loyalty in the pocket

With an app you are always close to your customers. You improve their processes. You create connectivity. You establish long-term benefit and value which produces loyalty.
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augmented reality

Augmented Reality

Relevant information on the spot

We ask quite provocative questions: How deeply do you already understand your customer? Which real benefit do you offer him in his direct environment? Does your customer have the perfect Just-in-Time-Info experience?
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künstliche intelligenz

Artificial Intelligence

Thinks for you

Not everything has to be thought by the human being. Algorithms evaluate data faster and more secure than humans. Thereby new business cases can emerge for your company. Call in our expertise.
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information security

Information security & data protection

Protect yourself

Data security has a high priority for companies. We accompany you through the reliable fulfilment of the requirements around ISO 27001, TISAX, DSGVO and Co.

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Our programs for continuing education

Digital emotional leadership

Agile and Lean Leadership

Emotional Leadership Skills

Digitization also influences leadership behavior in particular. Managers are facing new challenges. How do you create the right mindset to motivate and engage your employees? Our program prepares you for organizational change.

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Scaled Agile Framework® (SAFe)

Successful digital transformation

SAFe improves the business as a whole using lean, agile decision making across functional and organizational boundaries. It is a viable option to effectively scale agility in your organization and achieve your business goals.

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Digital emotional leadership

Help data protection - what every company MUST consider!

Data Protection Seminar, DSGVO, E-Privacy

In our seminar on data protection, we provide the necessary know-how and best practice approaches for companies and executives to protect them from incorrect application of European data protection laws.

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The people behind new direction

new direction GmbH has been a strategic value-added partner since 1998. With our team of over 20 employees, we work enthusiastically at our location in Neusäß near Augsburg to strengthen the market position of our customers.
Michael Robert Biber

Michael Biber 

Expert for agile organization, digital technologies and value-driven future trends
Stephan Weber new direction

Stephan Weber

Expert for implementation-oriented, effective project management, automation and business process optimisation

We are the right partner to accelerate your business field development and process optimisation through software because.

Great security of your investment decisions - new direction has been successful in the market of software development and IT projects for over 20 years
Profitable and stable value end product through agile mindset and agile development methodology
Deep understanding of future technologies and their value-added application, for effective,
disruption of your digital future

Our customers

Audi Kundenprojekt
BMW Kundenprojekt
TÜV Kundenprojekt
Further reference projects and detailed information