Digitization of existing products

The future step for your business

Opportunities for digitally enhanced products

Adding digital features to existing products is more than a trend - it's a paradigm shift that introduces a new level of customer interaction and brand engagement. From intelligent user interfaces to connected services, the addition of digital aspects is reflected in increased product appeal and a clear competitive advantage.

The economic impact of digital extensions

The inclusion of digital components in an existing product portfolio can result in a comprehensive increase in sales. The creation of additional value propositions not only attracts new customers, but also increases market relevance and the potential for cross-selling. Products that are intelligently supplemented digitally make a significant contribution to market positioning and increasing consumer loyalty.

Effectiveness through digital process optimization

Digital enhancements enable in-depth data analysis and process optimization, which leads to a noticeable increase in efficiency. Thanks to precise knowledge of customer needs, company processes can be improved and the time to market for new products can be shortened - a decisive advantage in a fast-moving market environment.

From added value to value creation

The focus on digital expansion and the associated added value creates genuine differentiation and underpins the claim to innovation leadership. An agile approach and a structured understanding of business processes result in products that not only meet the requirements of the present, but also anticipate future needs.

Technological pioneering role through continuous innovation

The integration of digital features into existing products is not a one-off process, but an ongoing one. Technical advances must be constantly incorporated into product strategies in order to ensure long-term success. The combination of technological expertise and the application of tried and tested methodological approaches forms the basis for sustainable innovation cycles.


Do you want to prepare your company for the digital transformation?
Then make an appointment with us now for a free consultation.

new direction GmbH
Hauptstraße 7
86356 Neusäß

Tel.: +49 (0)821 54370-00
Fax: +49 (0)821 54370-20

new direction GmbH Neusäß,
Zweigniederlassung St. Gallen
Langackerstrasse 8
9010 St. Gallen

Tel.: +41 (0)71 45522-57