CEO und Technologie-Experte Michael
Vereinbaren Sie jetzt einen Termin für ein
kostenloses Beratungsgespräch mit mir.
Telefon: +49 (0)821 / 54370-11
CEO und Technologie-Experte Michael
Vereinbaren Sie jetzt einen Termin für ein
kostenloses Beratungsgespräch mit mir.
Telefon: +49 (0)821 / 54370-11
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed Information on the subject of data protection can be found in our data protection declaration listed below this text.
Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.
Your data is collected on the one hand when you provide it to us. This can be e.g. This could, for example, be data that you enter into a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). The capture of this Data is created automatically as soon as you enter this website.
Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.
You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have a If you have given your consent to data processing, you can revoke this consent at any time in the future. You also have the right to restrict the processing of your personal data under certain circumstances demand. You also have the right to lodge a complaint with the responsible supervisory authority.
You can contact us at any time at the address given in the legal notice if you have any further questions about data protection.
When you visit this website, your surfing behavior can be statistically evaluated. This mainly happens with so-called analysis programs.
Detailed information about these analysis programs can be found in the following data protection declaration.
The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this data protection declaration.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use them for. It also explains how and for what purpose this happens.
We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.
The responsible body for data processing on this website is:
new direction GmbH
Hauptstraße 7
86356 Neusäß
Phone: +49 (0)821 / 5437000
Email: info@newdirection.de
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.). .) decides.
Unless a specific storage period has been specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or If you revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); In the latter case, deletion will take place after these reasons no longer apply.
Our website includes, among other things, tools from companies based in the USA. When these tools are active, your personal information may be transferred to the US servers of the respective companies. We point out, that the USA is not a safe third country within the meaning of EU data protection law. US companies are obliged to hand over personal data to security authorities without you as the person concerned being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) process, evaluate and permanently store your data on US servers for surveillance purposes. We have no control over these processing activities Influence.
Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.
IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LITER. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE TERMS. THE APPLICABLE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION POLICY. IF YOU OBJECT, WE WILL PROVIDE YOUR AFFECTED PERSONAL INFORMATION WE WILL NO LONGER PROCESS DATA UNLESS WE CAN PROVE COMPLEX REASONS FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING IS FOR THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21 (1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS IS ALSO VALID FOR PROFILING TO THE EXTENT IT RELATES TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ARTICLE 21 (2) GDPR).
In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to complain exists without prejudice to any other administrative or judicial remedies.
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. Unless you use the direct If you request the data to be transferred to another person responsible, this will only be done if it is technically feasible.
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. An encrypted connection You can tell by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction or deletion of this data. You can contact us at any time at the address given in the legal notice for this purpose or for further questions on the subject of personal data.
You have the right to request that the processing of your personal data be restricted. You can contact us at any time at the address given in the legal notice. The right to restriction of processing exists the following cases:
If you have restricted the processing of your personal data, this data - apart from its storage - may only be used with your consent or for the establishment, exercise or defense of legal claims or for protection the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
The use of contact details published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right take legal action in the event of unsolicited advertising information being sent, such as spam emails.
Our websites use so-called “cookies”. Cookies are small text files and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). stored on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser he follows.
In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain third-party services (e.g. cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to monitor user behavior evaluate or display advertising.
Cookies that are used to carry out the electronic communication process (necessary cookies) or to provide certain functions you want (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storage of cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the cookies in question will be stored exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and automatically delete cookies Activate when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately as part of this data protection declaration and, if necessary, request your consent.
Our website uses the cookie consent technology from Borlabs Cookie to obtain your consent to store certain cookies in your browser and to document these in accordance with data protection regulations. The provider of this technology is Borlabs - Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter Borlabs).
When you enter our website, a Borlabs cookie is stored in your browser, which stores the consent you have given or the revocation of this consent. This data is not passed on to the provider of Borlabs Cookie passed on.
The data collected will be stored until you request us to delete it or delete the Borlabs cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/
Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6 Paragraph 1 Sentence 1 Letter c GDPR.
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. This We will not pass on any data without your consent.
The processing of this data is based on Art. 6 Para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases it is based the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this has been requested.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your processing has been completed Inquiry). Mandatory legal provisions - in particular retention periods - remain unaffected.
If you contact us by email, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. These dates We will not pass it on without your consent.
The processing of this data is based on Art. 6 Para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases it is based the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this has been requested.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your processing has been completed Inquiry). Mandatory legal provisions - in particular retention periods - remain unaffected.
If you contact us by email, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. These dates We will not pass it on without your consent.
The processing of this data is based on Art. 6 Para. 1 lit. b GDPR, provided that your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases it is based the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this has been requested.
The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after processing has been completed your request). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.
You can register on this website to use additional functions on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered. The The mandatory information requested during registration must be provided in full. Otherwise we will reject the registration.
For important changes, such as the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.
The data entered during registration is processed for the purpose of implementing the usage relationship established by registration and, if necessary, to initiate further contracts (Art. 6 Para. 1 lit. b GDPR).< /p>
The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.
For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address and, if you do not post anonymously, your chosen username are stored.
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can use this function at any time via a link in the information emails to unsubscribe. In this case, the data entered when subscribing to comments will be deleted; If you have transmitted this data to us for other purposes and elsewhere (e.g. newsletter subscription), it will remain However, the data is with us.
The comments and the associated data are saved and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).
The comments are saved based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality The data processing operations that have already taken place remain unaffected by the revocation.
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the website user. This data may be summarized by Google in a profile that is assigned to the respective user or their device.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website are usually transferred to a Google server in the USA and stored there.
The use of this analysis tool is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. Provided If appropriate consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time.
We have activated the IP anonymization function on this website. This means that your IP address is used by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area shortened before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to provide your information Evaluate use of the website in order to compile reports on website activity and to provide other services related to website use and internet use to the website operator. Those within the framework of The IP address transmitted by your browser to Google Analytics will not be merged with other Google data.
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
You can find more information about how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
This website uses the “demographic characteristics” function of Google Analytics to show website visitors appropriate advertisements within the Google advertising network. This allows reports to be created that provide information about age, Gender and interests of site visitors included. This data comes from interest-based advertising from Google and third-party visitor data. This data cannot be assigned to a specific person. You can these Deactivate the function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.
User and event-level data stored by Google using cookies, user identifiers (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 months. Details on this see the following link: https://support.google.com/analytics/answer/7667196?hl=de
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed on Google existing user data (e.g. location data and interests) can be played out (target group targeting). We as website operators can evaluate this data quantitatively, for example by analyzing which search terms are used of our advertisements and how many advertisements led to corresponding clicks.
The use of Google Ads is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its service products as effectively as possible.
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your user behavior on our website (e.g. clicks on certain products) in order to classify you into specific advertising target groups and then show you appropriate web messages when you visit other online offerings (Remarketing or retargeting).
Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages can be sent depending on your Your previous usage and surfing behavior on one device (e.g. cell phone) has been adapted to you and can also be displayed on another of your devices (e.g. tablet or PC).
If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/.
The use of Google Remarketing is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If appropriate consent has been requested processing is carried out exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR; consent can be revoked at any time.
Further information and the data protection regulations can be found in Google's data protection declaration at: https://policies.google.com/technologies/ads?hl=de.
To form target groups, we use, among other things, customer matching from Google Remarketing. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. Are the customers in question Google users and in When you are logged in to your Google account, you will be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website are clicked, how frequently, and which products are particularly popular were frequently viewed or purchased. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We obtain no information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of Google Conversion Tracking is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If appropriate consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time.
You can find more information about Google conversion tracking in Google's data protection regulations: https://policies.google.com/privacy?hl=de.
This website uses Facebook visitor action pixels to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be statistically evaluated and market research purposes are evaluated and future advertising measures are optimized.
The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that there is a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with Facebook data usage policy can use. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. As the site operator, we cannot influence this use of data.
The use of Facebook pixels is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If appropriate consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time.
You can find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/.
You can also use the “Custom Audiences” remarketing function in the ad settings area at Disable https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
This website embeds videos from YouTube. The site operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. The transfer of data to YouTube partners However, this is not necessarily excluded by the extended data protection mode. This means that YouTube connects to the Google DoubleClick network regardless of whether you are watching a video.
As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after starting a video, YouTube can store various cookies on your device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors received from this website. This information is, among other things, used to collect video statistics, improve user experience and prevent fraud attempts.
If necessary, further data processing operations may be triggered after starting a YouTube video, over which we have no influence.
The use of YouTube is in the interest of an attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f of the GDPR. If appropriate consent has been requested, this will be done the processing exclusively on the basis of Article 6 Paragraph 1 Letter a GDPR; consent can be revoked at any time.
Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to correctly display texts and fonts to display.
For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that this website was accessed via your IP address. The use of Google WebFonts takes place on Basis of Article 6 Paragraph 1 Letter f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If appropriate consent has been requested (e.g. consent for the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; consent can be revoked at any time.
If your browser does not support web fonts, a standard font will be used by your computer.
For more information about Google Web Fonts, see https://developers.google.com/fonts/faq and in the privacy policy of Google: https://policies.google. com/privacy?hl=de.
We offer you the opportunity to apply to us (e.g. by email, post or via the online application form). Below we will inform you about the scope, purpose and use of your personal data collected as part of the application process Data. We assure that the collection, processing and use of your data will be in accordance with applicable data protection law and all other legal provisions and that your data will be treated with strict confidentiality.
If you send us an application, we will process your associated personal data (e.g. contact and communication data, application documents, notes from job interviews, etc.) insofar as this is necessary for the decision is required to establish an employment relationship. The legal basis for this is Section 26 BDSG-new under German law (initiation of an employment relationship), Art. 6 Para. 1 lit. b GDPR (general contract initiation) and – if you have given your consent – Article 6 Paragraph 1 Letter a GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to people who are involved in the processing involved in your application.
If the application is successful, the data you submit will be stored in our data processing systems on the basis of Section 26 BDSG-new and Article 6 Paragraph 1 Letter b GDPR for the purpose of carrying out the employment relationship saved.
If we are unable to make you a job offer, you reject a job offer or withdraw your application, we reserve the right to process the data you provide based on our legitimate interests (Article 6 Para. 1 lit. f GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The storage serves in particular for evidentiary purposes in the event of a legal dispute. If it becomes clear that the data will be required after the 6-month period has expired (e.g. due to an impending or pending legal dispute), it will be deleted only takes place when the purpose for further storage no longer applies.
Longer storage can also take place if you have given your consent (Art. 6 Para. 1 lit. a GDPR) or if statutory retention obligations conflict with deletion.
If we do not make you a job offer, it may be possible to include you in our applicant pool. If you are accepted, all documents and information from the application will be transferred to the applicant pool to help you if you are suitable to contact vacancies.
Inclusion in the applicant pool occurs exclusively on the basis of your express consent (Art. 6 Para. 1 lit. a GDPR). Providing consent is voluntary and has no connection to the ongoing application process. The person concerned can revoke their consent at any time. In this case, the data will be irrevocably deleted from the applicant pool unless there are legal reasons for retention.
The data from the applicant pool will be irrevocably deleted no later than two years after consent has been given.
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