Dual Use.

Civil, security-related, responsible.

Software patterns developed over 25 years in the industry meet defense and security policy requirements.

Our Stance

Many of our capabilities can be applied in both civilian and security contexts: real-time data processing, sensor fusion, human-machine-controlled user interfaces, and system integration based on established standards.

We handle this dual-use nature responsibly, assess the export control classification of each service, and transparently document the framework conditions and intended use.

Export Controls & Guidelines

We rigorously review each individual inquiry to determine its classification under export control regulations in accordance with Regulation (EU) 2021/821 and the Foreign Trade Act (AWG).

We consistently decline to accept any assignments whose legal or ethical framework we cannot fully and clearly assess.

We have provided all the details about our strict compliance practices on our Trust page.

Standards & Compliance
SmartMold: RFID meets injection molding - digital twins in practice

SmartMold: RFID meets injection molding - digital twins in practice

The requirements for traceability, quality assurance and automation in industrial production are constantly increasing. Companies are looking for innovative solutions ...
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EMC data processing rethought

EMC data processing rethought

In complex development environments, the precise analysis and evaluation of technical measurement data is a decisive factor for quality, safety ...
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Our AI for efficient microplastics analysis

Our AI for efficient microplastics analysis

Environmental pollution caused by microplastics is a growing challenge. Conventional methods for identifying and analyzing microplastic particles are often inaccurate, ...
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    Revolutionary business solutions with CustomGPT: The future of AI customization

    Revolutionary business solutions with CustomGPT: The future of AI customization

    In the ever-advancing era of artificial intelligence (AI), the individualization of solutions is crucial for companies. CustomGPT marks a milestone ...
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      Contact

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      Then make an appointment with us now for a free consultation.

      new direction GmbH
      Hauptstraße 7
      86356 Neusäß
      Germany

      Tel.: +49 (0)821 54370-00
      Fax: +49 (0)821 54370-20

      info@newdirection.de
      new direction GmbH Neusäß,
      Zweigniederlassung St. Gallen
      Langackerstrasse 8
      9010 St. Gallen
      Switzerland

      Tel.: +41 (0)71 45522-57


      Compliance: We review every service for its relevance to export controls in accordance with Regulation (EU) 2021/821 and the Foreign Trade Act. Confidentiality procedures are available upon request.