Automotive.

The School of Discipline since 1998.

Over 20 years with BMW and TÜV Süd.

Custom software, process automation, sensor data processing. Expertise that is applied across every sector where reliability matters.

EMC and measurement data processing

Precise processing and visualisation of complex measurement series. A strong track record built on many years of BMW projects.

Digital Distribution & Retail Systems

Scalable platforms in action. Implemented through projects such as the Audi VR Experience and the Cyberstore.

Fleet and Mobility Management

Smart systems for managing large fleets and supply chains. Tried and tested at SIXT, Europcar, APZ and AL-KO.

Automotive Process Automation

Efficient digitalisation of core processes. Implemented, amongst other things, through the TÜV Süd credit note procedure.

From the automotive sector to aerospace and defence

The knowledge and experience gained and tested in the automotive industry over the past 25 years is now being applied in the aerospace and defence sectors.

Precise real-time data processing, extreme reliability within strict tolerance specifications and fully documented traceability are fundamental automotive virtues that are directly applicable in the safety-critical defence sector.

Relevant standards

Our software development adheres to the industry’s most stringent guidelines:

  • ISO 26262: Functional safety for road vehicles
  • Automotive SPICE: Structured maturity assessment
  • TISAX: The highest standards in information security
You can find the current status and details of our audits clearly set out in our central compliance overview.

Standards & Compliance
Digital Retail: Experiencing Audi digital in the cyberstore Audi City

Digital Retail: Experiencing Audi digital in the cyberstore Audi City

With the Audi and Lamborghini brands, the Audi Group has been one of the most successful car manufacturers in the ...
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AUDI VR Experience: Virtual vehicle presentation redefined

AUDI VR Experience: Virtual vehicle presentation redefined

The automotive industry is constantly evolving - and so are customer expectations. Today, it is no longer just about the ...
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Digital solutions for car rental companies: Increasing efficiency and improving the customer experience

Digital solutions for car rental companies: Increasing efficiency and improving the customer experience

Car rental companies face the challenge of providing a seamless and digital experience for their customers, while at the same ...
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Automated Credit Memo Procedure for the TÜV Süd

Automated Credit Memo Procedure for the TÜV Süd

The benefit of the individual software for the TÜV Süd is to minimize the costs of accounts payable settlement. The ...
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SIXT: Efficient vehicle management with new web application

SIXT: Efficient vehicle management with new web application

Efficient vehicle management is crucial for companies with large fleets. Our customer SIXT faced precisely this challenge: a centrally controlled ...
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Process automation and transparency in vehicle preparation

Process automation and transparency in vehicle preparation

In an operationally focused environment such as professional vehicle detailing, clear processes, up-to-date information, and transparency regarding current orders are ...
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Fleet management with focus on repair location

Fleet management with focus on repair location

Long-term customer relationships are a strong foundation for sustainable digitalization. We have been supporting a major pan-European car rental company ...
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Greatly improved flow of essential business processes at APZ GmbH

Greatly improved flow of essential business processes at APZ GmbH

Efficient and digital processes are the key to a smooth and future-proof business model. APZ GmbH, one of the leading ...
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Automated email data processing for electric vehicle startup

Automated email data processing for electric vehicle startup

Digitalization brings many advantages - but if processes are not automated, the rush to make an offer can quickly become ...
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Take advantage of 25 years of proven software engineering.

Let’s discuss your project – pragmatically, precisely and reliably.

Get in touch

Contact

Do you want to prepare your company for the digital transformation?
Then make an appointment with us now for a free consultation.

new direction GmbH
Hauptstraße 7
86356 Neusäß
Germany

Tel.: +49 (0)821 54370-00
Fax: +49 (0)821 54370-20

info@newdirection.de
new direction GmbH Neusäß,
Zweigniederlassung St. Gallen
Langackerstrasse 8
9010 St. Gallen
Switzerland

Tel.: +41 (0)71 45522-57


Compliance: We review every service for its relevance to export controls in accordance with Regulation (EU) 2021/821 and the Foreign Trade Act. Confidentiality procedures are available upon request.