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Business Process Automation.

Automate processes, integrate systems, and increase value.

Custom software, AI, and process automation for industrial customers. Since 1998; we have been working with BMW and TÜV Süd for over 20 years.

Process Automation

Efficient workflows with Camunda and BPMN. We transform your analog processes into a digital, error-free structure.

Custom Software

Custom web, mobile, and cloud solutions that integrate seamlessly into your existing IT infrastructure.

AI & Custom GPT

Domain-specific AI models and GPT instances that harness your company's knowledge.

System Migration

Secure migration and seamless further development of your existing legacy systems (legacy software) without interrupting operations.

> 950

Completed Projects

> 135

Happy
Customers

up to 99%

less processing time

10%

Minimum
savings

25 years

Longest customer relationship

24 years

Longest
Tenure
How can we help you?

How we work

To ensure your process automation is spot on, we leave nothing to chance. Our approach is based on three proven pillars that guarantee maximum value in the shortest possible time.
Our procedure

Notable Industry & SME Projects

Efficient Quotation Preparation for Heating Systems

By developing a specialized Windows tool, we’ve reduced the quote-generation process for a heating installation company from 6 hours to about 15 minutes. This allows the owner to generate up to 24 quotes per day and free up more time for other important tasks. At new direction GmbH, we implement such efficient solutions quickly and reliably.
Further information

Automated Display of Customer Data (RPA / Plugin / Extension)

By developing a specialized Windows tool, we’ve reduced the quote-generation process for a heating installation company from 6 hours to about 15 minutes. This allows the owner to generate up to 24 quotes per day and free up more time for other important tasks. At new direction GmbH, we implement such efficient solutions quickly and reliably.
Further information

Interactive User and Operating Manuals

By implementing a "Custom GPT," we can make user manuals directly searchable, which reduces support requests by 90% and significantly increases customer satisfaction and product ratings.
Further information

Significantly Improved Workflows for Key Business Processes at APZ GmbH

How can customized software significantly and sustainably boost productivity and customer acquisition?
That was the key question for our client, APZ GmbH.
Further information

SIXT: Efficient Vehicle Management Through a New Web Application

Our innovative web application for SIXT, powered by the FACT system we developed, enables comprehensive control of fleet management as well as vehicle check-in and check-out.
Further information

Europcar: Innovation Through Custom Software

Our software is revolutionizing Europcar's fleet management and appraisal process, optimizing the resale of end-of-life vehicles, and serves as the backbone of the commercial vehicle division.
Further information

AL-KO Smartphone App for Greater Safety on the Road

The automotive technology specialist offers its customers even greater safety for their RV vacations through the 2LINK Connectivity System.
The app required for this was developed by new direction GmbH.
Further information
Taking responsibility for safety-critical systems

Taking responsibility for safety-critical systems
The maintenance and further development of security-related IT systems is one of the most demanding tasks in software development. Whether ...
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Commitment to the future of music – new direction supports the Neusäß Music School with the purchase of a new concert grand piano

Commitment to the future of music – new direction supports the Neusäß Music School with the purchase of a new concert grand piano
Music connects, inspires, and nurtures talent—which is precisely why we at new direction GmbH are committed to supporting young people ...
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Why a clear data and interface strategy forms the basis for successful AI initiatives

Why a clear data and interface strategy forms the basis for successful AI initiatives
The use of artificial intelligence (AI) is no longer a topic for the future—it is reality. Companies use AI to ...
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Excellent! new direction is a Great Place to Work®

Excellent! new direction is a Great Place to Work®
We are celebrating a special award that confirms our commitment to a culture of trust, freedom, and community.Our company has ...
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Outstanding sustainability: new direction receives EcoVadis Gold

Outstanding sustainability: new direction receives EcoVadis Gold
Sustainability has long been more than just a trend - it is a key criterion for future viability, social responsibility ...
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Maximize your digital success - with software leasing as a strategic solution

Maximize your digital success - with software leasing as a strategic solution
Today's modern companies face the challenge of implementing digital solutions quickly, flexibly and economically. At the same time, investment budgets ...
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AI as a strategic lever - success with the right system landscape

AI as a strategic lever - success with the right system landscape
Artificial intelligence has long been more than just a trend - it is a key success factor for companies that ...
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Highly intelligent teams as a success factor in the digital transformation

Highly intelligent teams as a success factor in the digital transformation
In today's fast-paced business world, digital transformation is essential for companies to remain competitive. Highly intelligent teams play a crucial ...
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Successful digitalization with government funding

Successful digitalization with government funding
In today's business world, digitalization is no longer just a trend, but a must. Companies that digitize their processes not ...
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Ready for the next step in digital transformation?

Let's talk about your processes—with no strings attached—and identify opportunities for improvement.

Schedule an appointment

Contact

Do you want to prepare your company for the digital transformation?
Then make an appointment with us now for a free consultation.

new direction GmbH
Hauptstraße 7
86356 Neusäß
Germany

Tel.: +49 (0)821 54370-00
Fax: +49 (0)821 54370-20

info@newdirection.de
new direction GmbH Neusäß,
Zweigniederlassung St. Gallen
Langackerstrasse 8
9010 St. Gallen
Switzerland

Tel.: +41 (0)71 45522-57


Compliance: We review every service for its relevance to export controls in accordance with Regulation (EU) 2021/821 and the Foreign Trade Act. Confidentiality procedures are available upon request.