Music connects, inspires, and nurtures talent—which is precisely why we at new direction GmbH are committed to supporting young people on their journey. When the Neusäß Singing and Music School approached us, they had a project close to their hearts: the purchase of a new concert grand piano for the House of Music. An instrument that is not only important for concerts, but above all for the education of over 900 students in and around Neusäß.

Why we are involved

The music school was looking for voluntary sponsors to offer students the best possible platform for their musical development. After a personal exchange with music school director Sandro Roy, it quickly became clear that this project fits in with our philosophy. For us, sustainable support means not only technological innovation, but also supporting education, culture, and community.

From idea to support

After initial discussions, our decision was made—new direction GmbH would contribute to the purchase of the new grand piano. The donation went toward financing the new instrument, which has since become a central place for learning, enthusiasm, and making music together.

In return, our commitment to the music school is visible: with a mention in the House of Music and in the regional media. But what is much more important to us is the joy of seeing the grand piano being used by young musicians every day – transforming our support into sound.

Promoting music means promoting the future

For us at new direction, supporting the Neusäß Music School is an example of how social commitment and regional responsibility go hand in hand. The enthusiasm of the students, who are already using the new Yamaha grand piano in lessons and performances, shows that every bit of support can make a difference.

A shared sound for the region

We would like to express our sincere thanks to the Neusäß Music School, especially Sandro Roy and his team, for their warm cooperation. The new grand piano will be officially inaugurated on February 6, 2026, during a sponsor concert – together with all supporters, parents, students, and Mayor Richard Greiner.

We are delighted to be part of this project and to be making a small contribution to ensuring that music continues to have a firm place in Neusäß in the future.