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Business Process Automation.

Automate processes, integrate systems, and increase value.

Custom software, AI, and process automation for industrial customers. Since 1998; we have been working with BMW and TÜV Süd for over 20 years.

Process Automation

Efficient workflows with Camunda and BPMN. We transform your analog processes into a digital, error-free structure.

Custom Software

Custom web, mobile, and cloud solutions that integrate seamlessly into your existing IT infrastructure.

AI & Custom GPT

Domain-specific AI models and GPT instances that harness your company's knowledge.

System Migration

Secure migration and seamless further development of your existing legacy systems (legacy software) without interrupting operations.

> 950

Completed Projects

> 135

Happy
Customers

up to 99%

less processing time

10%

Minimum
savings

25 years

Longest customer relationship

24 years

Longest
Tenure
How can we help you?

How we work

To ensure your process automation is spot on, we leave nothing to chance. Our approach is based on three proven pillars that guarantee maximum value in the shortest possible time.
Our procedure

Notable Industry & SME Projects

Efficient Quotation Preparation for Heating Systems

By developing a specialized Windows tool, we’ve reduced the quote-generation process for a heating installation company from 6 hours to about 15 minutes. This allows the owner to generate up to 24 quotes per day and free up more time for other important tasks. At new direction GmbH, we implement such efficient solutions quickly and reliably.
Further information

Automated Display of Customer Data (RPA / Plugin / Extension)

By developing a specialized Windows tool, we’ve reduced the quote-generation process for a heating installation company from 6 hours to about 15 minutes. This allows the owner to generate up to 24 quotes per day and free up more time for other important tasks. At new direction GmbH, we implement such efficient solutions quickly and reliably.
Further information

Interactive User and Operating Manuals

By implementing a "Custom GPT," we can make user manuals directly searchable, which reduces support requests by 90% and significantly increases customer satisfaction and product ratings.
Further information

Significantly Improved Workflows for Key Business Processes at APZ GmbH

How can customized software significantly and sustainably boost productivity and customer acquisition?
That was the key question for our client, APZ GmbH.
Further information

SIXT: Efficient Vehicle Management Through a New Web Application

Our innovative web application for SIXT, powered by the FACT system we developed, enables comprehensive control of fleet management as well as vehicle check-in and check-out.
Further information

Europcar: Innovation Through Custom Software

Our software is revolutionizing Europcar's fleet management and appraisal process, optimizing the resale of end-of-life vehicles, and serves as the backbone of the commercial vehicle division.
Further information

AL-KO Smartphone App for Greater Safety on the Road

The automotive technology specialist offers its customers even greater safety for their RV vacations through the 2LINK Connectivity System.
The app required for this was developed by new direction GmbH.
Further information
Digitalization as the key to sustainability: How companies are shaping the future through technology

Digitalization as the key to sustainability: How companies are shaping the future through technology
In a world that is increasingly facing the challenges of climate change and resource scarcity, sustainability is becoming a key ...
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Teams-as-a-Service (TaaS): The agile solution for modern business requirements

Teams-as-a-Service (TaaS): The agile solution for modern business requirements
In today's dynamic business world, companies are facing increasingly complex challenges. Specialized expertise and flexible solutions are often required to ...
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The digital transformation of your product portfolio: Why and how?

The digital transformation of your product portfolio: Why and how?
In today's digital era, it is imperative that companies enhance their existing products with digital innovations in order to remain ...
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Revolutionary business solutions with CustomGPT: The future of AI customization

Revolutionary business solutions with CustomGPT: The future of AI customization
In the ever-advancing era of artificial intelligence (AI), the individualization of solutions is crucial for companies. CustomGPT marks a milestone ...
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Synergy of innovation and the tried and tested: technological excellence as the key to the digital future

Synergy of innovation and the tried and tested: technological excellence as the key to the digital future
In today's business world, agility and flexibility are crucial. Agile ways of working and value orientation are fundamental to the ...
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Development excellence through our versatile tech stack

Development excellence through our versatile tech stack
Our tech stack is the foundation for our business solutions and enables us to develop efficient and high-quality products that ...
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Shaping the future: Customized digital solutions for your company

Shaping the future: Customized digital solutions for your company
In today's digital era, developing customized software solutions is essential for companies to remain competitive and adapt to ever-changing market ...
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Digital products: Drivers of competitive advantage and business growth

Digital products: Drivers of competitive advantage and business growth
In the digital age, customized digital products play a crucial role for companies seeking sustainable business growth. These products are ...
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The future of software monetization: licensing and white label solutions

The future of software monetization: licensing and white label solutions
In an increasingly digitalized world, the monetization of software is becoming more and more important for companies. Previously seen as ...
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Ready for the next step in digital transformation?

Let's talk about your processes—with no strings attached—and identify opportunities for improvement.

Schedule an appointment

Contact

Do you want to prepare your company for the digital transformation?
Then make an appointment with us now for a free consultation.

new direction GmbH
Hauptstraße 7
86356 Neusäß
Germany

Tel.: +49 (0)821 54370-00
Fax: +49 (0)821 54370-20

info@newdirection.de
new direction GmbH Neusäß,
Zweigniederlassung St. Gallen
Langackerstrasse 8
9010 St. Gallen
Switzerland

Tel.: +41 (0)71 45522-57


Compliance: We review every service for its relevance to export controls in accordance with Regulation (EU) 2021/821 and the Foreign Trade Act. Confidentiality procedures are available upon request.