When legacy software has to be taken over, companies and public authorities face a sensitive phase. The systems are running productively, often having grown over many years, with heterogeneous technologies, different architectures, and incomplete documentation. Every change, every access, and every new line of code can be security-relevant. This is exactly where the expertise of new direction GmbH comes in.

The Problem

Taking over security-critical existing software is no ordinary IT project. Systems have often been developed and maintained by different service providers – with individual development practices and varying code quality. Added to this are security-related challenges: outdated frameworks, unmaintained open source components, or missing access controls.

The greatest difficulty lies not in the technology itself, but in the transition: knowledge must be transferred, infrastructure understood, and risks precisely assessed. At the same time, operations must not be impaired at any time – a balancing act between technical analysis, process reliability, and trust.

The Solution

The secure takeover and stabilization of such systems is based on three pillars: technical diligence, a structured approach, and sustainable security management.

1. Structured familiarization and documented handover

Every system takeover begins with an in-depth analysis. We create transparency regarding architecture, code quality, and dependencies. Development, test, and production environments are systematically set up, permissions are checked, and knowledge transfer is fully documented. The goal is to provide a clear overview before responsibility is officially transferred—without any operational risks.

2. Thorough security and code analysis

This is followed by a complete review of the source code, infrastructure, and frameworks used. Special attention is paid to security aspects: outdated libraries, known CVEs (Common Vulnerabilities and Exposures), access restrictions, and encryption mechanisms. Open-source components are also reviewed – not only for security, but also for license compliance and long-term maintainability.

3. Sustainable support and controlled further development

After the takeover, the real work begins: maintenance, third-level support, and continuous improvement. Changes are documented, tested, and approved in a traceable manner—always with an eye toward stability and integrity. We see ourselves not only as a technical service provider, but also as a partner who bears responsibility for availability, security, and trust.

Added value

A professional takeover of security-critical systems not only ensures ongoing operations, but also creates the basis for future modernization. Clear processes, complete documentation, and consistent security management create a reliable foundation on which organizations can strategically build.

Experience shows that those who take over existing systems in the defense or government environment assume responsibility—for technology, people, and security alike. This is precisely what new direction GmbH strives to achieve: understanding systems, minimizing risks, and maintaining trust.

Why we are involved

The music school was looking for voluntary sponsors to offer students the best possible platform for their musical development. After a personal exchange with music school director Sandro Roy, it quickly became clear that this project fits in with our philosophy. For us, sustainable support means not only technological innovation, but also supporting education, culture, and community.

From idea to support

After initial discussions, our decision was made—new direction GmbH would contribute to the purchase of the new grand piano. The donation went toward financing the new instrument, which has since become a central place for learning, enthusiasm, and making music together.

In return, our commitment to the music school is visible: with a mention in the House of Music and in the regional media. But what is much more important to us is the joy of seeing the grand piano being used by young musicians every day – transforming our support into sound.

Promoting music means promoting the future

For us at new direction, supporting the Neusäß Music School is an example of how social commitment and regional responsibility go hand in hand. The enthusiasm of the students, who are already using the new Yamaha grand piano in lessons and performances, shows that every bit of support can make a difference.

A shared sound for the region

We would like to express our sincere thanks to the Neusäß Music School, especially Sandro Roy and his team, for their warm cooperation. The new grand piano will be officially inaugurated on February 6, 2026, during a sponsor concert – together with all supporters, parents, students, and Mayor Richard Greiner.

We are delighted to be part of this project and to be making a small contribution to ensuring that music continues to have a firm place in Neusäß in the future.

The Problem

Many companies start with ambitious pilot projects and invest in models and algorithms, but quickly reach their limits. Data is distributed in silos, interfaces are missing, or systems have grown historically and are not coordinated with each other. Added to this are different data formats, a lack of accountability, and outdated architectures.

The result: AI often remains piecemeal – instead of efficiency and insights, isolated solutions emerge that are neither scalable nor sustainable. For AI to be effective, it needs a stable foundation – and that starts with data.

The Solution

The successful introduction of artificial intelligence is based on three pillars: a clear analysis of the existing system landscape, the development of a future-proof data and interface architecture, and the sustainable anchoring of AI in the company.

Analysis of the existing system landscape

Before AI projects are implemented, it is crucial to understand the current infrastructure. Which systems are in use? Where are the relevant data sources? How are they connected to each other – and where are the gaps?

At new direction GmbH, we analyze the existing IT and data landscape, identify bottlenecks, and highlight the prerequisites that need to be in place for efficient AI integration.

Developing a future-proof architecture

Based on this analysis, we develop a target architecture that optimally coordinates data, interfaces, and processes. This includes selecting suitable platforms, cloud solutions, and tools, as well as defining uniform data models and API structures. We take both technological and organizational aspects into account—from roles such as data owners and data engineers to governance rules for data quality and security.

Sustainable implementation and empowerment

A good strategy only takes effect when it is consistently implemented. That is why we support companies in setting up data pipelines, integrating machine learning services into existing processes, and training employees. Our goal is for teams to be able to actively use the new possibilities – and for AI to become an integral part of their daily work.

Value enhancement

A clear data and interface strategy is key to unlocking the full potential of artificial intelligence. Companies that take a holistic approach to their system landscape lay the foundation for automated processes, reliable analyses, and data-driven decisions.

With our experience in digital transformation, we accompany you on this journey—from the initial assessment to successful implementation. new direction GmbH is your partner when it comes to combining technology, organization, and business goals—and not just introducing AI, but making it effective.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

Our company has been awarded the coveted Great Place to Work® certificate! We are particularly delighted to receive this honor because it is based directly on anonymous evaluations and feedback from our entire team. It confirms what we at new direction strive for every day: to create a workplace where everyone feels comfortable, valued, and empowered.

What makes a “Great Place to Work”?

For us, it's the unique blend of individual freedom and strong team spirit. We believe that the best results come when talented people are given the space and trust to do their work their own way.

• Individual freedom & trust: Whether in the choice of projects, working methods, or customer service, our employees enjoy a high degree of personal responsibility. We rely on the expertise and passion of our team and trust that everyone knows the best way to achieve success.
• Community & helpfulness: This freedom thrives in a framework of mutual support. No one is alone here. “How can I help you?” is more than just a phrase; it is our lived mentality. We solve challenges together, share knowledge, and celebrate successes as a team.
• A culture of equality: Our interactions with each other are characterized by respect, openness, and transparency. Every voice counts here, and ideas are heard and valued.

This award belongs to our entire team!

Participating in the Great Place to Work® program was a conscious decision on our part. We didn't want to just claim to be a great employer—we wanted to have it in black and white and have it confirmed by the most important people: our employees. The anonymous survey was the decisive step, and the positive feedback fills us with great pride and gratitude.

What does this mean for you as a customer and partner?

A satisfied and motivated team is the foundation for excellent performance and innovative solutions. The way we work together is directly reflected in the quality of our work and in our partnership with you. You benefit from a dedicated team that works on your projects with conviction and enthusiasm.

Looking ahead

For us, this award is not an end point, but both a confirmation and an incentive. We will not rest on our laurels, but will continue to develop our culture of appreciation and trust. Our goal remains to be the best workplace for the most talented minds.

The Problem

Many companies today are under pressure to operate more sustainably - be it due to legal requirements, customer expectations or their own understanding of values. But what does sustainability mean in concrete terms in the IT sector? It often remains limited to general statements or symbolic measures. At the same time, there is a lack of guidance on how sustainable principles can really be integrated into business models and digital solutions - without losing sight of economic efficiency.

The Solution

Our approach at new direction is clear: sustainability must be considered holistically and actively practiced - both internally and externally.

On the one hand, we help our customers to digitize their processes in such a way that resources are saved in a targeted manner. Paperless workflows, intelligent document management and automated processes not only reduce time and costs, but also the ecological footprint. Digitization thus becomes a real driver of sustainability.

On the other hand, we also consistently implement sustainability in our own day-to-day work: from the economical use of resources and energy-efficient infrastructure to a responsible approach to mobility and office design. For us, sustainability is not just a campaign - it is an integral part of our corporate culture.

Our Managing Director Stephan Weber puts it in a nutshell:

For future generations in particular, it is our responsibility not only to preach sustainability, but to actively exemplify it and integrate it into our core business. We are doing our part to ensure that our grandchildren and their descendants grow up in a world worth living in.

Increasing value

The EcoVadis award confirms that economic success and sustainability are not mutually exclusive - they are mutually dependent. Companies that take responsibility today are better equipped for the future: They enjoy trust, improve their brand perception and create sustainable competitive advantages.

For our customers, the award means that those who work with us are relying on a partner who acts responsibly, proactively and effectively - both technologically and ecologically.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly.

Problem

Companies increasingly need customized software solutions to efficiently meet specific requirements. Standard software is no longer sufficient in many cases - but individual developments often mean considerable costs, lengthy budget approvals and financial hurdles. At the same time, systems should remain flexible, maintenance and further development should be calculable and it should be possible to integrate them into existing IT landscapes without any compromises. For a long time, it was difficult to find a solution that met all these requirements.

Solution

Software leasing offers a new, economically viable approach to digitalization: instead of having to bear the full development costs at the outset, these are spread over a fixed leasing term as an operating expense. This not only ensures financial predictability, but also makes individual software feasible for smaller companies.

Particularly in existing IT environments, this allows targeted expansion without having to replace entire systems. Whether digital interfaces, specialized user portals or automated workflows - individual software modules can be integrated precisely. The system can be expanded at any time, as updates, support and new features can also be integrated into the leasing model. Companies benefit not only from flexible development, but also from sustainable further development - without recurring individual investments.

Added value

A specific example shows the practical added value: a medium-sized company in the healthcare sector was using an established ERP system, but had reached the limits of the standard functions when it came to patient-related processes. Together, we developed a supplementary module that was precisely tailored to the specific workflows - including a seamless connection to the existing system. Financing via software leasing enabled rapid implementation without lengthy investment processes. The solution was used immediately - and the benefits were immediately noticeable in day-to-day operations.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly.

Many companies launch ambitious AI pilot projects - and quickly discover that a lack of data standards, isolated systems or inadequate interfaces make implementation difficult. The key to success? A well thought-out data and interface strategy that ensures that AI systems can access clean, accessible and networked data.

The basis for powerful AI: a stable data architecture

In order for AI models to reliably learn, analyze and recognize patterns, they need a solid database. In practice, however, companies often encounter the following challenges:

• Distributed data silos: important information is scattered across different systems and departments.
• Lack of standards: Different data formats and incompatible structures make integration difficult.
• Insufficient interfaces: Without powerful APIs, data exchange is inefficient.
• Unclear responsibilities: Who is responsible for data quality, maintenance and governance?

Without a clear strategy, AI initiatives remain isolated individual projects - or fail completely.

How new direction makes your system landscape AI-ready

At new direction GmbH, we don't think of AI as an isolated technology, but as part of an intelligent enterprise architecture. Our goal: a stable, flexible and future-proof IT environment that accelerates AI projects rather than slowing them down.

Our approach is based on three key steps:

Analysis of the existing system and data landscape

We identify your relevant data sources, assess the level of integration of your systems and uncover technical bottlenecks.

Development of a future-proof IT architecture

Based on your requirements, we design a scalable data and interface strategy - with the appropriate platforms, cloud solutions and APIs.

Implementation and sustainable integration

We build powerful data pipelines, integrate machine learning models into existing processes and train your teams in the use of AI technologies.

AI is more than just technology - it is changing organizations

The introduction of artificial intelligence is not just a question of technology. Companies also need to evolve organizationally:

1. Processes must be designed in such a way that AI-supported decisions can be used efficiently.
2. Employees need the right skills in dealing with intelligent systems.
3. Managers should actively promote and exemplify data-driven decisions.

With our experience in digital transformation, we ensure that AI is not only introduced but also sustainably integrated into your corporate strategy.

Ready for the next step?

new direction GmbH is your partner for future-proof IT architecture and smart AI applications. Whether you are a medium-sized company or a large corporation - we ensure that technology is not an obstacle, but a competitive advantage.

Would you like to make your system landscape AI-ready?

Let's talk - and shape the future of your company in a data-driven, intelligent and sustainable way.

The Goal

Digitalization is developing rapidly and companies have to adapt to new technologies, market requirements and competitive conditions. Project success is increasingly dependent on the cognitive performance of the teams involved. Highly intelligent teams offer a decisive advantage here. They recognize technological trends at an early stage, can solve complex problems quickly and precisely and develop innovative approaches that not only overcome current challenges but are also future-proof.

The question that every company should ask itself: How can we best position ourselves for the digital future? The answer lies in the strategic selection and targeted development of highly intelligent teams that not only understand digital processes, but actively drive them forward.

The Solution

Highly intelligent teams bring the following skills and solutions to the digital transformation:

• Innovative problem solving: Thanks to their cognitive strength, these teams are able to quickly analyze complex tasks and develop innovative solutions. These lead to increased operational efficiency and at the same time improve sales through optimized digital processes.
• Adaptability to technologies: Highly intelligent teams recognize trends early on and adapt to new technologies more quickly. They develop strategic plans that are not just reactive but proactive by anticipating potential challenges in advance.
• Customized process solutions: With their analytical and creative mindset, they develop digital processes that not only meet current requirements, but are competitive and future-proof in the long term.
• Value-oriented digitalization: The digitalization of corporate processes is always business-oriented for highly intelligent teams. They understand the strategic direction of the company and ensure that the digital solutions offer maximum business added value.
• Increasing efficiency through management methods: Methods such as the “Weighted Shortest Job First” (WSJF) enable highly intelligent teams to make complex prioritization decisions that increase profitability. They find the most efficient way to create value while at the same time conserving resources.
• Technological foresight and innovative strength: Highly intelligent teams combine technological expertise with strategic vision. They rely on advanced technologies to create long-term successful and innovative business models that reach far beyond traditional industries.

The Benefits

The integration of high intelligence in teams brings a multitude of benefits for companies:

• Faster and more accurate decision making: With the superior problem-solving skills of these teams, decisions are made more informed and faster, providing a competitive edge.
• Better adaptability: Companies with highly intelligent teams react more flexibly to market changes and technological innovations, which increases their responsiveness and competitiveness.
• Sustainable increase in business value: Highly intelligent teams create digital solutions that not only work in the short term, but also ensure the long-term success of the company by keeping an eye on business added value.
• Optimized processes and higher efficiency: Through their analytical skills and the use of lean management methods, these teams maximize the use of resources and increase the efficiency of processes.
• Future-proof innovations: Thanks to their technological foresight, highly intelligent teams position companies for the future by utilizing the most advanced technologies and continuously developing new, innovative business models.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

The Problem

Many companies know that they need to upgrade digitally in order to remain competitive. However, they often lack the necessary resources to invest in modern technologies or train their employees accordingly. 

Digitalization is progressing rapidly and those who fail to keep up risk being left behind. Small and medium-sized companies in particular are faced with the question: Where do we start? Which technologies are really worthwhile? And how can we overcome the financial hurdles?

The Solution

The solution to many of these problems is to take advantage of government support programs. These programs offer companies not only financial relief, but also targeted consulting services. In particular, programs such as “Go-Digital” for SMEs or “Digitale Jetzt” are designed to help companies build their digital infrastructure and help them introduce advanced technologies and processes.

Another important step for companies is to work with funding experts. These specialists have the knowledge to identify suitable programs, successfully submit the necessary applications and use the funding efficiently. The combination of financial support and technical expertise forms the basis for successful digitalization.

The Benefits

The benefits of digitization funding and cooperation with experts are manifold. The financial support enables companies to invest in new technologies and train their employees. This leads to improved operational efficiency, automation of processes and faster data analysis. Ultimately, this increases business value and competitiveness.

In addition, the intelligent application of proven technologies, such as process-driven approaches or the WSJF (Weighted Shortest Job First) methodology, enable optimal implementation of digital projects. By involving funding experts and providing access to the right resources, companies can implement their digitalization with minimal use of resources and maximum efficiency.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

The Problem

Companies face the major challenge of making their business processes more sustainable without sacrificing efficiency and competitiveness. Increasing pressure from consumers, investors and regulators is demanding greater transparency and environmental awareness. At the same time, the digital world brings new complexities - from data volumes to a global supply chain that is difficult to monitor. So how can companies ensure they become more sustainable without losing the benefits of digitalization?

The Solution

Digitalization offers a variety of solutions to master these challenges:

1. Increasing efficiency through data analysis and automation
   Digital technologies enable companies to collect and analyze large amounts of data in real time. By using sensors and artificial intelligence, companies can optimize their processes, minimize energy waste and use resources in a more targeted manner. For example, smart buildings can use automated systems to adapt energy consumption to actual needs, resulting in significant savings.
2. Transparency and traceability in supply chains
   With the help of blockchain technology and other digital tools, companies can better monitor their supply chains and make them more transparent. This enables them to accurately track the origin of materials, compliance with environmental standards and the entire life cycle of their products. In this way, companies can not only achieve their own sustainability goals, but also act more sustainably towards their customers and partners.
3. Intelligent mobility and traffic control
   Connected vehicles, intelligent traffic lights and digital traffic control systems are examples of how digitalization can revolutionize the transport sector. These technologies help to optimize traffic flow, avoid traffic jams and reduce emissions. Companies can also reduce their mobility costs by using car sharing platforms and car pools, while at the same time helping to protect the environment.

The Benefit

The integration of digital technologies to promote sustainability offers companies a threefold benefit:

1. Cost savings
   By optimizing processes and reducing the waste of resources, companies can save considerable costs. Intelligent systems lead to more efficient use of energy, water and materials, which has a direct impact on the bottom line.
2. Competitive advantage
   Companies that integrate sustainability into their business strategy can clearly differentiate themselves from their competitors. At a time when consumers are increasingly paying attention to the environmental friendliness of products, sustainability is becoming an important differentiator in the market.
3. Reputation and trust
   Transparency and traceability through digitalization strengthen the trust of customers and partners. Companies that can openly communicate and prove their sustainability efforts enjoy a better reputation and strengthen their brand in the long term.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

The Goal

• Flexibility and scalability: TaaS offers companies the opportunity to scale their expertise and resources as required. They can temporarily integrate highly qualified teams to implement projects flexibly and efficiently without having to invest in long-term employment relationships.
• Cost efficiency: By using TaaS, companies avoid high costs for recruiting, training and long-term employee retention. They only pay for the expertise they actually need and make optimum use of their budgets.
• Fast availability: TaaS teams are immediately ready for action and bring the necessary expertise and experience to drive projects forward without delay.
• Focus on your core business: By outsourcing projects to a TaaS team, companies can focus on their core business and deploy their resources where they can add the most value.
• Risk minimization: TaaS teams bring experience from various projects and can identify and minimize potential risks at an early stage.

The Solution

• Integration of modern methods: The TaaS teams not only bring technical expertise, but also advanced methodologies such as the process-driven approach and WSJF (Weighted Shortest Job First). These methods promote rapid value creation and ensure that projects are implemented efficiently and with minimal use of resources.
• Scalable teams of experts: TaaS teams adapt flexibly to the scope and requirements of projects. You can expand or reduce the team at any time, as required.
• Collaboration with internal teams: TaaS is more than just the provision of external staff. It is a strategic partnership in which TaaS teams work closely with internal employees, sharing knowledge and creating sustainable added value for the company.

The Benefit

• Optimization of process efficiency: By using TaaS, companies can implement and optimize specific business processes, resulting in faster implementation of projects and improved market positioning.
• Strategic advantages: Companies can focus on their core business area while the TaaS teams take care of the implementation and optimization of specific business processes. This leads to faster project implementation and increased process efficiency.
• Proven partnerships: Many years of experience and successful cooperation with leading traditional companies confirm the effectiveness of the TaaS model. These partnerships have enabled customers to strengthen their market position and significantly improve their business processes.

Take advantage of Teams-as-a-Service to deliver your projects faster, more efficiently and more successfully. Contact us today to find out how TaaS can help your company stay flexible and competitive. If you have any questions or specific concerns, please feel free to contact us directly.

The Goal

The digitalization of your existing products opens up numerous possibilities. Intelligent user interfaces and networked services increase the attractiveness of your products. These digital features offer you a clear competitive advantage and enable more intensive interaction with your customers. This not only strengthens the bond with your brand, but also creates a new level of brand engagement. The paradigm shift towards digitally enhanced products leads to a significant increase in product attractiveness and gives you a decisive edge in the market.

The Solution

Integrating digital components into your products is a process that enables in-depth data analysis and process optimization. Digital enhancements allow you to make your business processes more efficient and react more quickly to market changes. An agile approach and a structured understanding of business processes are crucial here. The continuous integration of technological advances into your product strategies ensures sustainable innovation cycles. This technological integration is not a one-off process, but an ongoing process that ensures your products always meet current and future market requirements.

The Benefits

Integrating digital components into your products is a process that enables in-depth data analysis and process optimization. Digital enhancements allow you to make your business processes more efficient and react more quickly to market changes. An agile approach and a structured understanding of business processes are crucial here. The continuous integration of technological advances into your product strategies ensures sustainable innovation cycles. This technological integration is not a one-off process, but an ongoing process that ensures your products always meet current and future market requirements.

If you have any questions or specific concerns, please feel free to contact us directly. 

The Goal

The use of CustomGPT offers a multitude of benefits for companies looking to optimize their business processes and strengthen their competitiveness. By adapting AI applications to the individual needs of a company, complex tasks can be automated, response times minimized and the quality of the information provided maximized. This leads to increased efficiency in various business areas, from customer service to data-driven decision-making processes.

The Solution

The way CustomGPT works is based on the adaptation of natural language models to the specific requirements of a company. By precisely adapting the language context and business processes, CustomGPT enables seamless integration into existing IT infrastructures. This ensures easy implementation and compatibility with existing systems without having to make extensive changes. In addition, CustomGPT enables the creation of intelligent chatbots and voice assistants that personalize customer experiences and significantly increase customer satisfaction.

The Benefits

The use of CustomGPT enables companies to position themselves as pioneers in digital transformation and gain a clear competitive advantage. By adapting AI applications to their individual business logics and processes, companies demonstrate their commitment to innovation and customer-centric solutions. This not only leads to an increase in efficiency and productivity, but also to a significant improvement in customer satisfaction, which increases the company's success and profitability in the long term.

If you have any questions or specific concerns, please feel free to contact us directly. 

The goal

Implementing agile practices such as SAFe and Scrum enables organizations to adapt flexibly to change while generating measurable business value.

The solution

A precise representation of complex process structures through BPMN enables seamless integration and automation. Frameworks such as open source and cloud process engines support the implementation of customized solutions.

The benefits

Process automation and optimization simplify operational processes and increase efficiency. Platforms such as Camunda and SAP transform business processes and contribute to increasing business value.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly.

In our development practice, we rely on agile methods such as SAFe and Scrum to ensure flexibility and fast response times. Through value-driven development, we ensure that our solutions always offer the greatest possible benefit for our customers. BPMN and Pidiartify/PDA support us in modeling and automating business processes, while we use advanced process engines with Camunda and Processcube.

Our focus on process automation and optimization ensures that our projects are carried out efficiently and according to the desired standards (e.g. Scrum, SAFe, PRINCE2, V-Model XT).

In the area of software development, we attach great importance to clean code, which ensures the maintainability and scalability of our solutions. Our team of experts is proficient in a variety of technologies, including .NET, ASP, C#, Visual Basic and Dotnet Core for backend development, as well as Angular, JavaScript and ReactJS for responsive and engaging user interfaces.

Utilizing cloud platforms such as AWS and Azure allows us to develop and deploy scalable and secure applications. We are also experienced in developing mobile apps for Android and iOS, including augmented reality, using Flutter and Swift.

Our technology stack also includes advanced areas such as algorithms, deep learning and artificial intelligence. We use proprietary GPT models as well as custom GPT solutions to integrate innovative and intelligent features into our products.

In the field of artificial intelligence and automation, we rely on a modern and versatile AI tech stack that provides crucial support for our development and business processes. With RAG (retrieval-augmented generation), we combine knowledge databases with generative language models to create intelligent, context-aware solutions.

n8n, one of the world's most popular platforms for workflow automation, enables us to model and integrate complex process chains – efficiently, flexibly, and scalably. Spiff supports us in business process modeling and makes it easier for departments to design automated processes in management and analysis without in-depth programming knowledge.

With CIB seven, we use a future-proof, open-source alternative to migrate from Camunda 7, ensuring long-term process stability. Our work with various GPT models (such as DeepSeek, Qwen, and GPT-OSS) allows us to develop customized AI solutions for specific use cases – from text generation and process analysis to decision support systems.

We also use Cursor.ai to develop AI-supported solutions and make code more efficient, secure, and consistent. Devon supports us in optimizing the performance of our teams and projects through intelligent performance analysis and automation. With Figma AI, we rely on the leading AI-powered platform for collaborative design, enabling us to implement prototypes and user interfaces even faster and more accurately.

By using these technologies, we create a seamless connection between development, design, automation, and AI-powered innovation, ensuring that our solutions are not only technically advanced but also strategically future-proof.

To collaborate effectively and manage our projects, we rely on tools such as Azure DevOps, Confluence and JIRA. Communication and collaboration within our team is facilitated by platforms such as Discord, Slack and Teams. For development, we use a range of development environments such as Eclipse, Git, Rider, Visual Studio and Xcode to ensure our developers are able to reach their full potential and deliver high quality code.

If you have any questions or specific concerns, please feel free to contact us directly. 

The Goal

The goal of customized digital solutions is to meet the individual requirements and goals of a company by developing tailor-made software solutions that are precisely tailored to its needs. These solutions should not only increase the company's efficiency and productivity, but also improve its competitiveness and help it to offer its customers an exceptional experience.

The Solution

The development of customized digital solutions requires a thorough analysis of the company's business processes and requirements, as well as close collaboration between the company's representatives and the developers. By using the latest technologies and development methods, software solutions are created that are precisely tailored to the company's specific requirements and goals. From the development of custom applications to the integration of analytical tools and reporting functions, customized solutions offer a variety of ways to increase efficiency and overcome business challenges.

The Benefits

Customized digital solutions offer a variety of benefits for businesses of all industries and sizes. These include increased efficiency and productivity, improved competitiveness, the ability to make informed business decisions based on real-time data and an enhanced customer experience. In addition, customized solutions enable companies to respond flexibly to changing market conditions and support their growth. By investing in customized digital solutions, companies can shape their digital future and ensure long-term success.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

The Goal

In the digital age, customized digital products are not only a technological advancement, but a key element for sustainable business growth. These products, be it sophisticated CRM systems, automated supply chain solutions or customer-oriented apps, simplify business processes, optimize data exchange and improve the user experience. As a result, they contribute directly to increased sales and market presence.

The Solution

The development of digital products requires investment in innovative technologies and the use of intelligent frameworks. The use of state-of-the-art cloud technologies and the implementation of processes such as BPMN form the basis for highly adaptive and future-proof digital assets. From rough process design to fine-tuned technical implementation, a flexible process architecture is crucial for developing stable and secure solutions that interact smoothly with existing business processes.

The Benefits

Implementing your own digital products offers companies numerous benefits, including improved internal processes, increased customer loyalty and data-driven decision-making. These products form the backbone for future growth and enable companies to adapt to ever-changing market conditions and ensure long-term success.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

The Goal

The main goal for companies is to position their software in such a way that it is not only used internally, but is also successful as a stand-alone product on the market. By monetizing the software, new sources of revenue are to be tapped and the potential of the software fully exploited.

The Solution

A proven strategy for this is software licensing. Professional licensing allows companies to position their software on the market and offer it as a stand-alone product. Another promising option is white label solutions, which allow companies to offer their software under their own brand name.

The Benefits

The implementation of licensing and white label solutions offers companies numerous benefits. These include creating new revenue opportunities, increasing customer confidence in the brand and improving competitiveness. Overall, these strategies offer exciting opportunities to generate long-term, sustainable revenue and lead the company successfully into the future.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

The Goal

The main objective is to provide companies with efficient and innovative solutions to overcome the skills shortage. This includes the optimization of work processes and the integration of automation to increase efficiency and employee satisfaction.

The Solution

new direction offers customized solutions for process automation that can be seamlessly integrated into existing systems. This ranges from analysis to implementation and aims to automate routine tasks and free up employees for more creative and strategic tasks.

The Benefits

By automating everyday processes, companies can increase their efficiency, reduce wasted time and increase employee satisfaction. This leads to better use of resources and increased competitiveness.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

After the run, we felt exhausted but deeply satisfied. Doing good for people inspires everyone to go the extra mile - in the truest sense of the word😊

The therapeutic community Eser 21 was founded by Friedegard and Gerd Warkentin. The Warkentins have dedicated a considerable part of their lives to building Eser 21. Against all odds, full of trust, faith, love and hope. Their perseverance and deep faith were rewarded.

As a result, they have done an infinite amount of good on the way gebracht❤️

We were delighted to meet Gerd at the run and are deeply grateful to have played a small part in his life's work haben☺️

If you have a running group in your company in the Augsburg region - please take part.

Eser 21 has had a hugely positive impact on young people and your support has a direct impact. Thank you🙏

About the Eserlauf

The Eserlauf followed by the Eserfest is the annual highlight of the Eser season. Every year, up to 100 runners run their laps in the green spaces at the Rote Tor in Augsburg to raise money for the Eser and then fortify themselves with barbecued food, salads and drinks at the Eserfest.

The course is approximately 700 meters long. Each runner has the task of finding sponsors who will pay a fixed amount for each lap completed, which will then benefit the work of Eser 21. The Diakonieverein Eserwall e.V. was founded in 1992 as the sponsor of the therapeutic facility "Am Eser 21". The organization provides the house to offer help and accommodation to mentally ill people and to help them reintegrate into professional and social life.

https://www.eser21.de/therapeutische-wohngemeinschaft/eserlauf/

About Eser 21

The Diakonieverein Eserwall e.V. was founded in 1992 as the sponsor of the therapeutic facility "Am Eser 21". The organization provides the house to offer help and accommodation to mentally ill people and to help them on their way to reintegration into professional and social life.

https://www.eser21.de/

With this seal, the Stifterverband wishes to recognize research-based companies for the special responsibility they assume for the state and society. As one of the largest private sponsors of science in Germany, the association's task is to examine and evaluate the German research and innovation system.

Innovative through research 2022/2023

The seal was awarded for the first time in 2014 and is valid for two years. Since then, the Stifterverband has been commissioned by the Federal Ministry of Education and Research to find out how much the economy is investing in research and development in Germany and what impact this has on our future viability.

As a software development company, we are delighted to be one of the drivers of innovation and to bear the research seal. We will continue to do everything we can to remain an innovative company.

Further awards

In February of this year, new direction GmbH was already recognized as a Fair Company. This award is given to committed companies that offer young people fair, attractive working conditions and promote their development.

This was followed in March by the NewWork Excellence award from the employers' association of the metal and electrical industry in Bavaria, bayme vbm. With this seal of quality, bayme vbw recognizes particularly agile work concepts. The aim here was to find out what our agile progress looks like in terms of leadership, organization, skills, working models and cultural change. The result: new direction GmbH achieved very high scores in all areas and therefore scored above average. 

The Problem

Many companies recognize the opportunities presented by digital transformation, but are faced with the challenge of implementing them strategically and operationally in a meaningful way. One fundamental question arises time and again: which digital business model suits our organization, our product and our long-term goals?

The variety of possible models is huge - and at the same time, there is often uncertainty about how these can be applied to existing processes. There is also the risk of investing in individual technological measures without pursuing a clear overall picture or a sustainable strategy.

The Solution

This is precisely where digital business models offer a structured approach to actively shaping change. They create the basis for economic growth, strengthen the market position and make companies more resilient to change.

Depending on the size of the company, industry and objectives, different models can be successfully implemented:

Scale model

The focus here is on digital efficiency. Automation, AI and data-driven processes can sustainably reduce production costs. Companies such as Amazon and Dropbox show how scaling works on a digital basis.

Platform model

Digital platforms enable the intelligent networking of players, reduce transaction costs and create new markets. Whether Airbnb, Google or specialized B2B platforms - the model is versatile and strongly growth-oriented.

Innovation model

The focus is on the development of new digital products - such as individual software or highly specialized apps. Companies such as FastBill or PayPal have not only opened up new markets, but have also positioned themselves as technology leaders.

Increasing value

Each of these models has the potential to significantly advance a company - provided they are used in a targeted and strategic manner. The art lies in choosing the right model, adapting it to existing structures and implementing it consistently both technologically and organizationally.

We support companies in precisely this process: from analysis and strategy development through to the technical implementation of individual digital solutions. Whether platform integration, process digitization or product innovation - we create digital structures that not only work, but also offer real added value.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 

In our blog article, we show you how process optimization with software can lead your company to greater productivity, efficiency and reliability.

Optimizing processes with the help of software: Is it worth it?

Process automation uses software to automate repetitive tasks that require manual effort. Many companies use such software for functions that allow employees to focus their efforts on other important activities, for example to generate more sales. Overall, there are a large number of business processes that can be highly automated in many cases today. Examples of this could be

• Marketing and sales: Automated marketing emails, sales offers, sales tracking and reports
• Administrative tasks: Automated HR functions such as payroll, time tracking, tax withholding calculation and payment processing
• IT and technical services: Automated maintenance and status reports, problem tickets and solutions
• Distribution/logistics: Automated shipping routing, labeling and shipment tracking

There are also many advantages associated with process optimization:

• Operational efficiency: You can reduce the amount of work associated with processes and/or even reduce labor costs
• Productivity: Speed up processes so work is completed faster and with less repetition
• Better staff assignment: Employees can be assigned to work that better fits their talents. Employees are more satisfied with their work and employers benefit most from the talent of each individual.
• Cost reduction: The efficient use of time gives companies the opportunity to increase performance without having to expand the workforce or reduce labor costs and keep performance at the same level
• More time for innovation: such software can reduce employee frustration and give them more time in the workday, which tends to speed up work, encourage problem solving and drive innovation
• Better overview: Leadership gets the ability to follow a business process closely and understand the individual steps. This makes it easier to refine processes for faster and better business results.

Process optimization: Example based on a customer

In order to better illustrate the principle, we would like to use the example of a customer to show how much benefit process optimization with the help of software has brought him.

At a German car manufacturer, it was necessary to summarize information from various areas during the documentation phase of EMC measurements of vehicle control units. However, the lack of interfaces between the existing tools meant that the information had to be laboriously compiled into a report by hand. At least two employees also had to supervise the measurement without interruption in order to keep measurement errors to a minimum.

We initially supported the internal EMC department in creating a solution concept. We then implemented the software solution and put it into operation in collaboration with the internal EMC department and the system partners.

Subsequently, new direction carried out the user training. Since then, we have also been responsible for maintaining and expanding the solution.

The aim of the collaboration was to optimize the measurement results and minimize resources. Was this successful in the end?

The results are impressive: Since its introduction, the software solution has ensured automated, seamless monitoring of all systems. All relevant events are automatically logged in real time.

Thanks to its system independence, the solution can also be used on a laptop and, depending on the connected system, can also be used purely for fault memory analysis or visualization.

The software solution has also considerably reduced the workload of the measuring personnel. The informative value of the log benefits from greater accuracy.

Conclusion

Automated business processes are essential in order to develop flexibility, efficiency and sustainability and to remain competitive.

If you would also like to optimize your business processes with software and are looking for the right partner to implement your ideas: new direction GmbH is at your disposal with all its software expertise. If you have any questions or specific concerns, please feel free to contact us directly.

Digitize - but how?

A survey conducted as part of the IW Future Panel revealed that two thirds of German companies consider digitalization to be of very high strategic importance over the next five years. At the same time, however, we also know that most companies are only just beginning to digitize their products, processes and business models.

The digitalization of the economy is a task that not only requires a high level of expertise, but also investment. Many companies are also confronted with other obstacles of a legal, technical and economic nature:

• gray areas under data protection law 
• Lack of legally compliant anonymization of personal data
  
• Concern about unauthorized access to data by third parties
  
• Lack of technical protection
  
• Lack of specialists
  
• Concerns about business success (lack of marketplaces)
  
• Hurdles under competition or antitrust law
  

The state could at least help companies with the legal obstacles. New or precise laws and regulations or concrete support in their application would be an enormous relief.

But what about the other points? How can a company digitize if it doesn't know where to start?

Digital processes

The digitalization of processes is proving to be one of the most important pillars. Analogue and manual processes are automated and digitalized.

Digital processes increase the efficiency of the business model, make workflows less error-prone and free up valuable resources, for example in the form of your employees' working time. Digital processes are therefore a top priority for many companies. Success at this level is also easy to measure, plan and calculate.

It is important for your company to understand that not every business process is given top priority when it comes to digitalization. As a first step, it helps to identify the most essential processes - perhaps also those that cause the greatest costs. Here are a few areas you can use as a guide:

• Administration (e.g. master data or contracts) 
• Supplier and customer portal
  
• Complaint management
  
• Employee onboarding
  
• Internal payroll accounting & sick notes
  

All of these examples can be wonderfully digitized, but do not have to be the priority in your day-to-day business. The personal business relevance of the process determines the order in which you should tackle the whole thing. 

How digitalization succeeds

Before integrating various tools and software into your daily operations, you first need to think about what exactly you expect from this technology. However, you may be in a hurry to move forward with your digital transformation as quickly as possible, as your market niche is highly competitive and more and more competitors are going digital. Here are some steps for you to go through during your research and planning phase:

• Identify important processes: Look at your daily processes and consider how they are linked and interact with each other. Prioritize processes that play an important role.
• Research: Take a close look at what your competitors do better on a day-to-day basis. What have your competitors already digitized?
  
• Set goals to measure yourself against later: Once you have identified important processes that you would like to digitize, the next step is to set specific and realistic goals to be achieved with digitization. 
  
• Select the right employees: You need to build a productive team of employees internally that you can trust. Ideally, these should be outstanding members from the departments you want to digitize.
• Consult experts: Companies going through digitization rely on help from experts to avoid mistakes in the first place and get important input from the outside.
  
• Obtain feedback: In most cases, people do not accept change without further ado. Even if digitalization brings many benefits, there is a chance that some of your customers and employees will not accept it immediately. For this reason, it is important to get feedback from both groups during the process.
  

If you would also like to optimize your business processes and are looking for the right partner to implement your ideas: newdirection GmbH is at your disposal with all its software expertise. If you have any questions or specific concerns, please feel free to contact us directly.

We at new direction GmbH are delighted to receive this award, because fairness in practice is more important than ever in the labor market - and a decisive competitive advantage.

The Fair Company Initiative

The Fair Company Initiative was founded in 2004 by the Handelsblatt newspaper and creates transparency and guidance when choosing an employer. Around 500 companies of all sizes, sectors and regions are entitled to bear the Fair Company seal.

For the award, various areas such as work organization & leadership, remuneration & development opportunities as well as corporate culture & values are examined in detail.

Here is a brief insight into some of the decisive criteria:

• Equal treatment of all employees: Employees want transparent and meaningful interaction, where everyone is aware of their responsibilities and can work in relatively flat hierarchies
• Neutral and objective assessment for promotions: A transparent system with regard to promotions plays a major role, as authorities and people in positions of responsibility are not accepted per se, but are definitely scrutinized.
• Fair behavior in the market and in relation to the environment and society: Fair behavior in the market plays a decisive role in employer attractiveness.
• Aligning corporate values with fairness criteria: It is important for young recruits to be open and fair about how long an employment relationship is (likely to) last. Emotional aspects also play a major role when choosing an employer or assessing their work situation and satisfaction.
• Individual assessment of work performance: It is becoming increasingly important to assess work performance individually and place it in the context of the employee's life and professional situation.
• Performance-related salary and special payments with a high level of transparency: Young professionals feel it is unfair to receive lower pay for the same performance due to seniority.
• Investment in employees: A corresponding (also financial) commitment from the employer is expected here, particularly with regard to further training opportunities, but also in terms of support to improve work-life balance.
• Transfer of responsibility: The opportunity to work independently, take responsibility, make decisions and to a certain extent realize their own potential and experience “autonomy” is more important than ever for employees today.
• Positive working atmosphere: “I am proud to work for this employer” - it is precisely this identification with the company that is becoming increasingly important. Many attach great importance to identifying with the company's values and being able to actively contribute their ideas and suggestions.
• Commitment to promises: Employees react extremely sensitively if promises made by the employer are not kept. This can lead them to change employers as quickly as possible.
• Flat hierarchies in management: Flat hierarchies meet the need for participation and cooperation within the company.

Living fairness

Demographic change, a shortage of skilled workers and the recruitment of young talent are important issues that affect the economy and companies. In a strong employee market, companies need to apply to candidates in the same way.

Fair, individual working conditions are more important than ever. But employees are also focusing on corporate culture and commitment to society and the environment.

If you come from the IT sector and are looking for an employer that covers the criteria that are important to you - apply to us! As a fair company, we look forward to hearing from you.

Click here to apply.