Digital Retail: Experiencing Audi digital in the cyberstore Audi City

Digital Retail: Experiencing Audi digital in the cyberstore Audi City

With the Audi and Lamborghini brands, the Audi Group has been one of the most successful car manufacturers in the premium and super sports car segment for many years. Since 2012, motorcycles from the traditional Italian brand Ducati have complemented the range.

The Starting Point

In 2012, a highly innovative project is launched on time and in full: the cyberstore for the metropolis, the world's first digital showroom - Audi City.

The Goal

The worldwide rollout of high-quality, innovative IT-supported sales products that impressively demonstrate "Vorsprung durch Technik" at every new location. The car is to be individually assembled and experienced using virtual reality technology, among other things.

The Solution

In the first few years, new direction provided support in several key project areas:

  • Early live support
  • Integration management
  • Lab management
  • Release management
  • rollout
  • System Architecture
  • Audi City Berlin concept

The Benefits

In its work, new direction GmbH follows principles that are crucial to success. With its distinctive solution-oriented thinking, strong team spirit, above-average commitment and unconditional goal orientation, new direction made a significant contribution to the consistent achievement of objectives.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly. 


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new direction GmbH
Hauptstraße 7
86356 Neusäß

Tel.: +49 (0)821 54370-00
Fax: +49 (0)821 54370-20

new direction GmbH Neusäß,
Zweigniederlassung St. Gallen
Langackerstrasse 8
9010 St. Gallen