Custom orthopedic shoes combine precise fitting, digital technologies, and traditional craftsmanship. For medical retailers and orthopedic shoe technicians, this also places high demands on ordering processes, configuration, and data transmission. The Thanner online store is a digital B2B ordering and configuration portal that brings these requirements together in a single, centralized system.
The portal combines modern technologies such as 3D foot scans and 3D printing with the traditional craft of orthopedic shoemaking. Specialty retailers can digitally configure custom products, order intermediate steps for fit verification, and then initiate final production.
The custom fabrication of orthopedic shoes and assistive devices requires the processing of a vast amount of information and configuration parameters. In addition to selecting the appropriate shoe model, factors such as patient data, 3D scans, custom components, and other feature requests must be taken into account.
At the same time, the product portfolio includes a variety of uppers, insoles, lasts, and carbon components. To efficiently manage this diversity and enable specialty retailers to use a centralized ordering process, a digital solution was needed that integrates configuration and ordering.
A particular challenge lies in effectively linking digital processes with the manual manufacturing steps while also ensuring that individual requirements can be accurately communicated to Thanner.
The Thanner online store is a digital B2B portal that centrally manages the ordering and configuration of custom orthopedic products. The focus is on custom shoe configuration, digital data transfer, and the ability to manage various manufacturing and fulfillment steps in a structured manner through the portal.
The “all-in-one” custom-made shoe configurator enables specialty retailers to assemble complete custom-made shoes directly through the online store. The process is based on the patient’s 3D foot scan, which has been uploaded beforehand.
Based on this, the desired model is selected and the custom shoe is digitally configured. The platform thus links the existing digital patient data with the subsequent artisanal manufacturing steps.
A precise fit is crucial for custom-made products. To identify potential inaccuracies early on, 3D-printed trial shoes can first be ordered through the portal for fitting.
The final shoe is manufactured only after the fit has been checked and confirmed. The digital representation of this intermediate step creates a structured process linking configuration, fitting, and subsequent production in Bavaria.
Another feature of the portal is the digital gallery featuring more than 1,170 upper models. This provides specialty retailers with a centralized overview of the available models, which serve as the basis for custom-made uppers.
In addition, other products and components can be configured and ordered through the online store. These include, among other things, certified, diabetes-friendly insoles such as the Triplex system for different weight classes, custom lasts, and special carbon components such as heel counters.
Personal design requests can also be digitally integrated into the ordering process. Specialty retailers can submit details regarding the desired personalization via the portal.
Thanner can then implement these specifications using state-of-the-art laser systems and, for example, engrave customer names, logos, or text directly into the shoe’s upper or lining leather.
The Thanner online store provides medical retailers and orthopedic shoe technicians with a centralized digital platform for configuring and ordering custom products. Different product categories, digital patient data, and necessary intermediate steps are consolidated into a seamless process.
The digital ordering process simplifies the selection and configuration of custom shoes while enabling the structured handling of complex requirements. The integration of 3D foot scans and 3D-printed trial shoes further supports the connection between digital planning and artisanal manufacturing.
The extensive product selection—featuring more than 1,170 shaft models—along with the ability to configure accessories, supply products, and customizations directly through the portal, provides specialty retailers with a centralized and convenient ordering option.
In this way, the Thanner online store combines digital processes with customized service and traditional craftsmanship—creating a modern foundation for efficient collaboration between specialty retailers and the manufacturer.
At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific requests, please feel free to contact us directly.
Do you want to prepare your company for the digital transformation?
Then make an appointment with us now for a free consultation.
